Examining effect of customer satisfaction criteria in industrial marketing on overall customers’ satisfaction (A case study: marketing of restaurants and fast-food products and… in Tehran).

Goal of this study is, examination of influences of 7 dimensions of customer's satisfaction in industrial markets regarding to cooking stuff in restaurants. Statistical society of research consists of customers of food cooking stuff in restaurants and fast-food and presenters of respective services, which 149 people selected with using random sampling method. Required information collected using a questionnaire consists of 31 questions. Research results have supported industrial customer's satisfaction in studied statistical society. In other words, effect of 7 dimensions consisting satisfaction with products, satisfaction with salespeople, satisfaction with product-related information, satisfaction with order handling, satisfaction with technical services, satisfaction with interaction with internal staff, satisfaction with complaint handling, have positive and meaningful effect on industrial customers satisfaction.