Entrepreneurial orientation and farmers performance: evidence from fars province in Iran

The purpose of this paper is to investigate the impact of entrepreneurial orientation on the farmers performance in Fars Province in Iran. This study follows a quantitative research design using survey methods with statistical treatment. The data was collected from a survey of a group of farmers in Fars province in Iran. The entrepreneurial orientation questionnaire distinguishes three sub dimensions, innovativeness, pro-activeness and risk-taking. Six items were used to measure the performance construct were profitability indicators (growth in sales, growth in profits, and growth in employment, overall performance, and additional facilities/offices). Results show that farmers with higher entrepreneurial orientation achieved higher performance.