1Assistant Professor, Department of Management Studies, The Technological Institute of Textile and Sciences, Bhiwani, Haryana, India
2Assosiate Professor, IG University, Meerpur, Rewari, Haryana, India
*Corresponding Author E-mail: surbhi2860@gmail.com
Online published on 2 June, 2022.
According to the Leon C. Megginson, “It is not the strongest or the most intelligent who will survive but those who can best manage change.” COVID-19 threatened became one of the most difficult tests faced by humanity in the modern history. As the pandemic has spread it has taken lives, stirred anxiety, growth, market exestuation, political drama, triggered potentially lasting business changes. The recent phase of COVID-19 has proved to be a gamechanger for the majority of the society either customer or employees, or business houses. This change creates many of the hit for us. Some take the advantages from this pandemic or some loss their entity from market. This unexpected mindset has impacted not only economy of a single nation but its adverse shift affected the global economy too. For the survival and good strategic planning of some enterprises resulted the exponentially positive result for them. So that the adaptability and creative decision making will play key role in the sustainability of the enterprises. The era of changes creates some diversified challenges and growth opportunities for the business to boost their growth and global economy. This paper is focused on some global trends of the business which an enterprise adopts after COVID-19 for survival.
COVID-19, Impact of COVID-19 on Business, Global Trends of Business, PPF Statement of Business