A study on switching behavior of smartphone users in India

In recent times smartphone have become an integral part of our day-to-day life. With the dramatic increase in smartphone usage in recent years the switching (existing smartphone users changing their smartphone) pattern of the customers has also changed. This study is an attempt to identify those factors those affect customers while switching from one smartphone to another. Target respondents were from emerging cities like Noida, Gurugram and Agra of diversified backgrounds like students, businessmen, servicemen, homemakers and smartphone retailers. The descriptive statistics and relevant inferential statistics were applied to test the hypotheses and extract the underlying factors affect switching behavior of smartphone users. The result shows that the change in five variables that are disposable income, lifestyle, new technology & features, functional conditions and physical damage have significant influence on switching behavior of smartphone user except one variable that is promotions & discounts that has no significant influence on the switching behavior of smartphones users.