1Faculty of Business Administration, Duy Tan University, Da Nang550000, Vietnam.
2Institute of Research and Development, Duy Tan University, Da Nang550000, Vietnam.
3International School, Duy Tan University, Da Nang550000, Vietnam.
*Corresponding Author E-mail: letkhanhly@dtu.edu.vn
Online Published on 27 February, 2023.
This study determines the factors affecting consumer’s decision to purchase digital marketing service at GCO company. The thesis uses qualitative research methods (group discussion) and quantitative research methods. The research shows that there are three positive impact on client’s decision to purchase digital marketing service. Specifically, “Price” has the most positive effect, followed by “Staff quality”, and the least influential factor is “Reputation”.
Consumer's Decision, Purchase, Digital Marketing Services
