1International School, Duy Tan University, Da Nang, 550000, Vietnam
2Institute of Research and Development, Duy Tan University, Da Nang, 550000, Vietnam
3Faculty of Business Administration, Duy Tan University, Da Nang, 550000, Vietnam
*Corresponding Author E-mail: letkhanhly@dtu.edu.vn
Online published on 30 September, 2023.
This study determines the factors affecting employee satisfaction at Thanh Long company. The thesis uses qualitative research methods(group discussion) and quantitative research methods. The research shows that there are five positive impact on employee satisfaction. Specifically,“Salary” has the most positive effect, followed by “Bonus”,“Praise and Recognition”,“Fame” and the least influential factor is “Welfare”.
Consumer's Decision, Purchase, Digital Marketing Services
