Asian Journal of Management
  • Year: 2024
  • Volume: 15
  • Issue: 2

Impact of digital marketing a study on consumer purchase decision

Research Scholar, Post Graduate and Research Department of Commerce, Vivekananda College, Tiruvedakam West, Madurai - 625234, (Affiliated to Madurai Kamaraj University)

*Corresponding Author E-mail: smnarayanan431@gmail.com

Online published on 7 August, 2024.

Abstract

Financial Literacy enhances the ability to effectively monitoring of financial resources for developing the economic security of a person. Financial stability of economy is based on these terms and currently it is necessary for developing and developed country. Presently most of the countries are adopting various programmes for financial education. India is having large population, growing economy with national focus on inclusive growth and an urgent requirement to develop a vibrant and stable financial system. Financial literacy is the cognitive understanding of financial components and skills such as budgeting, investing, borrowing, taxation, and personal financial management. Achieving financial literacy is crucial in today’s society due to everyday facets of life, such as availing loans, mortgages, credit cards, investments, and health insurance. The study focuses on the financial literacy based on the banking services and insurances towards people residing in Sivaganga districts in Tamil Nadu.

Keywords

Financial Literacy, Insurance, Banking Services, Financial Components, Personal Finance