1Student, School of Business and Management, Christ (Deemed to be University), Bangalore
2Associate Professor, School of Business and Management, Christ (Deemed to be University), Bengaluru
In today's digital age, the E-commerce sector is experiencing a profound transformation driven by Artificial Intelligence (AI). The study delves into the ways AI is reshaping the E-commerce landscape, highlighting its impact on customer experiences, marketing strategies, supply chain management, and overall business operations. As AI technologies continue to evolve, businesses in the E-commerce domain must adapt and embrace these changes to stay competitive and meet the evolving expectations of consumers. This article explores the numerous facets of AI in E-commerce and underscores its role as a game-changer in the industry. Further the study focuses on the main challenges of implementing AI techniques in E-Commerce sector.
Artificial Intelligence (AI), E-Commerce sector and Customer Experiences
