Asian Journal of Management
  • Year: 2024
  • Volume: 15
  • Issue: 3

A Study on Perception of Cashless Economy with Reference to Malda District

Department of Commerce, St. Joseph’s Evening College, P.B. 25003, 35, Museum Rd, Bengaluru, Karnataka, 560025, India

*Corresponding Author E-mail: azzzharuddin@gmail.com

Online Published on 18 April, 2025.

Abstract

The study intends to investigate the views of rural people in India’s Malda District on the implementation of a cashless society. Focus groups and a survey questionnaire will be utilised as part of a mixed-methods approach. The research will advance our understanding of the cashless economy and give policymakers and financial organisations the tools they need to design and carry out strategies to promote adoption in rural areas.

Keywords

Perception, Cashless Economy, Malda District