Impact of Social Media Marketing Strategies on Business Enhancement: A Comprehensive Analysis

Maintaining brand presence through social media is a new trend in India. Few years back, only few MNC giants, telecom companies and local leading firms have their brand presence in social media such as Facebook and Twitter. Moreover, there are some companies that have created a separate department for social media communication for their brands. Many local firms have not yet incorporated brand communication through social media for their brands, or promotion of their products in social media not because of monetary matters, but of having inadequate awareness of the benefits of social media for brand communication. But it is hoped that, in the near future more and more firms will start this new era of marketing and brand communication through social media. This research report is intended to provide a detailed overview of what is social media marketing, and how social media marketing works as an enhancement tool for a business.