Recognizing the Significance of Monitoring KPIs in Developing a Marketing Strategy to Evaluate the Effectiveness of Influencer-based Marketing

The research paper aims to examine the importance of KPIs for influence-based business marketing purposes. The research objectives and the research questions have been made based on the key components and the positive impacts of the influence of business marketing. The primary quantitative research method is adopted in this research and a survey has been conducted among 55 participants. SPSS software is used for data collection and analysis purposes from the survey responses. Research findings have stated that tracking KPIs for the development of the marketing strategy creates a positive impact on influence-based marketing.