Effect of Corporate Social Responsibility on Employees’ Green Behavior: Moderating Role of Environmental Commitment

Business organizations contribute to the environmental sustainability through the employee participation in green behavioral activities which are somehow shaped by the employee’s perceptions about how their organizations incorporate social, environmental, and legal issues into business operations. While most of the academics are concerned with the effects of corporate social responsibility (CSR) on employee’s green behavior at workplace, few have examined the effects of CSR on employee’s green behavior outside the workplace. That is why this study was designed with an objective of investigating the effects of CSR practices on employee’s green behaviour both inside and outside the organization. We conceptualized employee green behavior displayed within and beyond the organization as “on-the-job” and “off-the-job” green behavior. 270 employees working in the banking sector of Khulna city in Bangladesh participated in the study. A self-administered questionnaire survey was used to gather the data. The study hypotheses were tested using a three-stage moderated regression analysis. The findings showed that CSR initiatives had a favorable and significant impact on the employees' green behavior both on and off the job. Furthermore, the study results showed that employees’ environmental commitment moderated the relationship indicating that CSR effects on employee’s on-the-job and off-the-job green behavior are stronger when the employees have more environmental commitment.