1 Associate Professor and Head-BBA Program, School of Management Studies and Research, KLE Technological University, Hubli, Karnataka, India
2 Student, School of Management Studies and Research, KLE Technological University, Hubli, Karnataka, India
*Corresponding Author E-mail:vishalch15002@gmail.com
The incorporation of Environmental, Social, and Governance (ESG) factors into the investment decision-making process has received considerable focus lately. While various studies have examined the influence of ESG, this research seeks to focus specifically on the Indian markets and the behaviours of Indian investors by analysing two indices: the prominent Nifty 100 and another index, Nifty 100 ESG. The objective of this research is to identify crucial ESG elements that impact investment choices and assess their effect on investor behaviour. By looking at both financial and non-financial data, the study explores how ESG considerations influence risk evaluation, asset distribution, and long-term financial performance. Utilizing a secondary approach, the research contains quantitative analyses of investor behaviour and market trends. This study aims to enhance the understanding of ESG's impact on financial markets while offering insights for investors and financial institutions about sustainable investment approaches. Moreover, this research intends to investigate the individual components of ESG that significantly affect investor decisions and how companies can emphasize these factors to boost their reputation among investors and in the marketplace. Additionally, this study sets the stage for future research into sustainable investment practices and the influence of ESG on promoting company growth and shaping financial markets.
ESG, Investors, Sustainable Investment, Indian Markets, Decision-Making
