Asian Journal of Management
  • Year: 2026
  • Volume: 17
  • Issue: 1

Livelihood Transformation among Weaving Artisans through Handicraft Support Programs: A Case Study in Baropujia Cluster, Morigaon, Assam

  • Author:
  • Nibir Pratim Choudhury1,*, Sona Khan2, Daisy Nath Choudhury3, Amit Choudhury4
  • Total Page Count: 7
  • Page Number: 74 to 80

1 Assistant Professor, The Assam Royal Global University, Betkuchi, Guwahati - 781035, Assam, India

2 Assistant Professor, University of Science and Technology Meghalaya, Kling Road, Baridua, Ri-Bhoi, Meghalaya - 793101, India

3 Assistant Professor, Education, Karmashree Hiteshwar Saikia College, Guwahati - 781021, Assam, India

4 Professor and Dean, School of Technology and Management, University of Science and Technology Meghalaya, Kling Road, Baridua, Ri-Bhoi, Meghalaya - 793101, India

*Corresponding Author E-mail:nibirpc2025@gmail.com

Abstract

India's handicraft and handloom sector is a vital part of its cultural heritage and a crucial source of livelihood, especially in rural and semi-urban communities where traditional skills are passed down through generations. This labour-intensive industry empowers marginalized populations, particularly women, by fostering selfreliance and income opportunities. Despite its significance, artisans face persistent challenges including volatile raw material prices, outdated techniques, poor infrastructure, and dependence on exploitative intermediaries. This study adopted a qualitative case study methodology to investigate the livelihood impacts of government schemes, specifically those under the Development Commissioner (DC) Handicrafts, on five women handloom weavers in the Niz-Mikirgaon area of Assam. Data was collected through semi-structured interviews and thematically analysed to identify recurring patterns in skill development, infrastructural needs, market accessibility, and financial constraints. Findings indicate that DC Handicrafts initiatives, such as Design and Technical Development Workshops and toolkit distribution, have significantly enhanced skills, improved product quality, and facilitated market access for beneficiaries. These interventions have contributed to greater financial stability and self-reliance. However, challenges like high raw material costs, inadequate infrastructure, and limited financial assistance persist, highlighting the need for sustained support and broader outreach of these schemes.

Keywords

Handicraft Sector, Handloom Weaving, Skill Development, Scheduled Tribe Weavers, Traditional Craftsmanship, Women Entrepreneurs