Strengthening Financial Position through Profit Maximisation a Study on Controllable Factors Via Indian Wrist Watch Industry

Although the rising competition in the international business has brought the companies towards customer facility oriented, they always strive for strengthening their financial positions. Profit maximisation is one of the important factors of strengthening the financial position of the companies. The paper is an attempt to identify the important factors of profit maximisation. The study has been carried out through multivariate analysis. The study is expected to contribute to the policy makers of the companies.