Apparel Buying Behavior of College Going Students-A Study in Raipur- Durg Area

The paper explores college going students buying behaviour towards apparel purchase in Raipur-Durg area. The study briefly reviews the shopping behavior and factors influencing it of college going students for apparel products. A questionnaire survey was employed as the tool to collect primary data. The results shows that the students were brand loyal, price, value conscious, brand and fashion conscious as they seek for new variety according to the changing trends.