Value Addition by Organized Retailers

Indian retail industry is undergoing tremendous turbulence. With changing demographic profile of country, consumer's needs and expectations are also changing; consumers now no more consider shopping as mundane activity of purchasing necessity goods rather they consider shopping as an experience, enjoyment and entertainment. Retailing, which was a common man business, is now being challenged by new retail formats such as superstores, shopping malls, hypermarkets and retail chains etc. christened as organized retailers. Organized retailers are changing business process through value additions such as one stop shop for all goods, superior design, customer friendly and entertaining environment, flexible credit, low prices and many more. The survivals of retailers will largely depend upon their ability to retain their customers and keep them satisfied through various value-added services they offer. This paper is intended to bring forth various value-added services that organized retailer are offering through which they may marginalize the non-mall based traditional retailers.