1Associate Professor, Department of Commerce, Christ University, Bengaluru-560029
2 Research Scholar, Department of Commerce (M. Com.), Christ University, Bengaluru, 560029
One of the best marketing strategies which any firm can adapt is product placement through movies. This research contemplates the significance of product placement in Bollywood movies. This descriptive study makes a humble endeavor to measure and evaluate the viability of utilizing product placement in Bollywood movies as a rising promoting medium in the present worldwide showcasing condition. The articles are reviewed and conclusion is drawn regarding the impact of product placements in Bollywood movies.
Product placement, Bollywood movies, marketing strategy, viability, medium
