Assistant Professor,
In the era of capitalism, it is true that media is completely controlled and guided by the market forces and instead of covering society at large, media concentrates only on profit making content. In a country like India where most of the people still live in rural areas and depend directly on agriculture. Media with its primary objective of educating, informing and creating awareness among people have diverted its attention and felicitating its services to the market which constitutes largely the rich and literate class. The absence of development in the present day reporting is a regular phenomenon. Mohandas Karamchand Gandhi, a pioneer of development journalism practitioner has set many examples in the past. Since development is a continuous process, journalism based on Gandhi's principles holds the key at every stage of development. This paper is an attempt to find out the relevance of Gandhi's concept of development journalism in India.
