Asian Journal of Multidimensional Research (AJMR)
  • Year: 2021
  • Volume: 10
  • Issue: 1

Unveiling the truth

1Assistant Professor, DCSMAT, Kerala, India

Online published on 22 February, 2021.

Abstract

India's first contemporary Sedan car Maruti 1000 with 970 CC capacity was launched in 1989. By 1991 the 33% indigenous parts had gone upto now 65% for all the components and all the cars. Liberalization of Indian Economy brought with itself competition to the same segment in which Maruti Suzuki was operating. Suzuki's stake was increased to 50% in Maruti in 1992, this was a classic case of 50–50 joint venture between Indian Government and a Foreign player. Hence was the onset of new models in the early nineties.

Keywords

Tribulations, Confrontation, Dumbstruck