Impact of promotional activities on sales of agrochemicals in nalgonda district of miryalaguda region

Promotion of products plays a very important role in business. It increases not only the sales but also increase awareness about the product. In case of agriculture, it is a prime importance because farmers always believe what they see. Promotion is influenced by many factors and it affects many other things also. Due to Ad campaigns farmers are aware of the various brands and the companies. The most desired media by the farmers is found to be the pamplets, brouchers, newspaper, magazines and hoardings. Sales promotion in agrochemicals is a key ingredient in marketing. Sales promotion such as demonstration, field trails, get together are growing up fast. Majority of the respondent comments that there is an influence on them purchasing the agrochemicals through advertising and sales promotion. It is because they believe that due to advertisement they become aware of the products and its usage.