Search engine optimization (SEO) As a dynamic online promotion technique

The research looked at whether an extensions viewpoint of ‘activity’ theory may be used as a basis for developing new internet promotion outlets like search engines. This conception was treated as a paradigm for contextual issues in Search Engine Optimization (SEO), which may be used to facilitate the modeling and development of SEO promotion strategy investigations. For this work, a critical interpretive method was used. Our structured literature review resulted to an initial judging sample of 55 research papers works (chosen at the first stage of the existing literature), which were read and attained at one to thirty (30) released relevant research, which were processed to provide some valuable findings. We expanded the selection of research papers depending on the operational create perceptions on web mediated communications systems due to the lack of research function of theory in the e-marketing literary works and the fact that the Search Engine Marketing Journal, which was recently set up, was the only refereed journal that focused on search engine marketing themes. The goal of our study was to classify the constructs of the following basic concept: "behavioristic framework for the development of SEO promotion techniques." The investigation of Increase Visibility Inc.'s important case provided us with vital information on the great potential of activity theory, its applicability to modern online advertising methods such as SEO, and thus the phenomena researched became more evident. In our extension perspective of activity theory on the development of the SEO promotion technique, the literature review and case study analysis findings showed extremely new constructs and produced an original assumption of the constructs and their link to other constructs. The extension perspective of activity theory has practical ramifications for promotional managers.