An overview of impact of social media on consumer behaviour

Consumers have a lot of options when it comes to adjusting various areas of their lives thanks to social media. Facebook, Twitter, and Instagram have all played a major part in increasing online sales. Despite the fact that Oman and other Arabian nations are having difficulty using these sites effectively, we have significant proof of their usage. The purpose of this paper is to determine which consumers are most influenced by online purchases, the reasons that tempt consumers to buy online, the types of products that are most commonly purchased using Social Media, and the types of Social Media that are most commonly used by consumers in Oman. We used two main research techniques, a questionnaire and an interview, to examine the effect of social media sites on users’ shifting behavior when they want to buy anything online. According to the results, Instagram has had a major impact on customers’ purchasing decisions when it comes to specific goods. This research has a wide range of theoretical and practical consequences.