1Assistant Professor, Department of Marketing & Finance, Faculty of Commerce, Management & law, Teerthanker Mahaveer Institute of Management and Technology, Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India, Email Id- anandjoshi869@gmail.com
Online Published on 03 February, 2022.
The selection of fresh product providers is a multi-criteria decision-making (MCDM) issue with substantial and practical implications. To demonstrate its ambiguity and uncertainty, trade-offs between several criteria are required. As a result, a new two-stage fuzzy integrated MCDM approach is used to find appropriate providers. Quality function development (QFD) constructs two collective relationship matrixes in the first stage, and relationships among customer requirements (CRs), corporate strategies (CSs), and selection criteria are examined individually in the two matrixes. The fuzzy best-worst method (BWM) is used to generate subjective criteria weights. The objective criterion weights are generated using Shannon's entropy technique in the second stage, and suppliers are ranked using fuzzy multi-objective optimization by ratio analysis plus the complete multiplicative form (MULTIMOORA). Finally, an application scenario is used to demonstrate the method's viability. These findings may aid businesses in improving their CSs and increasing their market competitiveness.
Green Supplier Selection, Trapezoidal Fuzzy Numbers (Trfns), Best-Worst Method (Bwm), Shannon Entropy, Green Product, Green Supplier
