Reflection of blogging: The use of online journal's to engage students in reflective learning

Reflective learning has long been studied in many disciplines. Journaling is one of the most common ways to teach reflection. Journaling has gone to the Web in the form of blogs since the emergence of e-learning. The current article examines the current status of journaling and blogging research and offers particular marketing education recommendations. The results of a study in which 350 student blogs with a total of 15,951 diary entries were graded for reflective learning content are provided. When it came to journaling, the students were also asked what type of learning they had experienced. The findings backed up the notion that blogging may be an effective tool in marketing education.