1MA Student, Master’s Department, Uzbekistan State World Languages University, Tashkent, Uzbekistan
2Associate Professor, Ph.D, Department of Theoretical Aspects of English Language, Uzbekistan State World Languages University, Tashkent, Uzbekistan, Email id: khadichatursunkulova@gmail.com
Online published on 26 June, 2024.
One of the core reasons for common public distrust towards advertising is the use of subliminal advertising. The authors shed light on the definition of advertising, its history as well as the relationship between art and advertising. Consumers reactions to some advertising techniques have been analyzed and common ethics and morals regarding advertising standards have been listed.
Advertisement, Subliminal Advertising, High Culture, Popular Culture, Ethics, Regulations
