*Research Scholar, Department of Management, Monad University, Uttar Pradesh, India
**Research Scholar, Department of Commerce, Tripura University, Tripura, India
Online published on 11 July, 2017.
In facilitation of services three important elements apart from conventional four, are people, process and physical evidence. These elements are known as marketing mix. In case of facilitation of medical services the provider of service, that means the personnel, must have security, so that he or she could possibly provide the service without any fear. It is a regular trend, that in insurgency prone areas medical personnel usually feel insecure and often become anticipated of being abducted or killed by insurgents. Such was the situation in hilly areas of Tripura event few years back. But since many extremists have surrendered and joined the mainstream life, insurgency in hill Tripura is now under control. Despite such surrenders and return to normal life, providing medical services is yet now a difficult task, as the fear of insurgency has not gone fully from people's mind. On the other hand new outfits have been emerging and such is a factor of continued intimidation and it is reflecting in the poor standard of medical services being provided in hill Tripura. This article has tried to assess such challenges.
Insurgency, Medical Services, Marketing, Fear factor