Year: 2013
Volume: 2
Issue: 5

Pragmatic traits of TV advertisement and its influence on Women's buying behaviour-An empirical analysis

Author:
S. Kalaiselvi, D. Subashini
Total Page Count: 11
Page Number: 10 to 20

*Assistant Professor & Head, PG Department of Commerce (CA)

**Vellalar College for Women, Erode

Online published on 11 July, 2017.