*Professor, Department of Management Studies, J.J. College of Engineering & Technology, Ammapettai, Trichy, Tamilnadu, India
**Assistant Professor, National Institute of Management Studies, Rajiv Gandhi Salai (OMR), Karapakkam, Chennai, India
Online published on 11 July, 2017.
Corporate Social Responsibility (CSR) is emerging as one of today's most important topics for firms big or small. Especially, manufacturing firms in developing countries such as India, the world's ‘manufacturing floor’-are under heavy scrutiny from many parties. This paper aims to describe the CSR profile of manufacturing units in India and to compare the profile with the CSR towards five stakeholders, namely, customers, employees, environment, community and corporate governance (for shareholders). Also, a prediction of the future level of CSR has been made. This paper obtains data through a survey of 50 manufacturing units belonging to automobile, cement, chemical, pharmaceutical and textile industry in India by using a structured questionnaire. Stakeholder approach has been applied. The findings reveal that chemical units, units belonging to public sector, units located in South India, those existing for more than 50 years, units having turnover above Rs. 100 crore and those employing workforce above 3000, have the highest level CSR when compared to their counterparts. Literature review shows little is available on the CSR profile of the Indian manufacturing sector. Also this is the first empirical investigation of CSR from a stakeholders’ perspective.
Corporate Social Responsibility, CSR profile, Stakeholder-based CSR, CSR in Indian Manufacturing Units
