Research Scholar, Department of Commerce, DSE, Delhi University, India
Online published on 11 July, 2017.
Internet is a new channel for commerce applicable in a wide variety of industries around the world. As a new strategic tool, it is transforming businesses and creating new opportunities as well as challenges for international marketers as many nations are fast connecting to the global market place. To survive in the market firms are using different types of business models. This article aims to understand the growth strategies of Amazon.com which help the firm to remain competitive in the e-market. Secondary sources are used for analysing the Amazon's proliferation strategy.
