Assistant Professor, MMU, Mullana, India
Online published on 11 July, 2017.
“Facebook can help you reach all the people who matter most to your Business”
Facebook is a social utility for connecting people with those around them-friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to high schools, corporations, regional networks, or any user across the world. Facebook allows users to connect and share information in a variety of ways.
Social media and inbound marketing are increasingly important assets for businesses to get found by and connect with potential buyers on the web. Think about the way you find information about products and services-are you watching TV ads? Going through your junk mail? Or are you consulting a search engine or a friend? People have gotten better and better at ignoring marketing messages with DVRs, caller ID, and spam filters. Instead they visit Google and social networks for answers to their questions. Facebook is a tool for connecting people with those around them, and, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and directly engage with customers and prospects. There are a number of good reasons for businesses to participate in and maintain an attendance on Facebook. Here are a few:
Get found by people who are searching for your products or services
Connect and engage with current and potential customers
Create a community around your business
Promote other content you create, including webinars, blog articles, or other resources
Generate lead for your business
Social Utility, Consulting, Opportunity, Community, Connecting
