Implications of CSR and sustainable business development: A case of NALCO

Corporate social responsibility (CSR) is not a new concept in India. CSR is a buzzword and twofold. One hand, it shows the ethical behaviour that an organization depicts towards its internal and external stakeholders. On the other hand, it shows the responsibility of an organization towards the environment and society in which it operates. Starting from the times of barter system to today's modern era of plastic money, the mankind has trodden a remarkably long path. The business houses have started realizing that they would have to rise over and above the profitability and take care with their survival in the society directly or indirectly. Social responsibility is a duty every individual or business has to perform so as to maintain a balance between the economy and the ecosystem. Today, CSR has become the mantra of every business organization. It is necessity to adopt a sustainable developmental model through adopting well CSR policies. The business firms exploit the natural resources of the society, may cause incidental damage to environment and inconvenience to the people. Therefore, they have a responsibility towards the society to share a part of their profit. The aim of the present study is to focus on CSR activities of NALCO. This research paper also explains around developing an understanding about the CSR, concept and the activities taken by NALCO towards the upliftment of common masses as well as towards nation building.