A study on customer preference towards maruti suzuki cars with special reference to Gobichettipalayam taluk, Erode district

A satisfied customer is the best business strategy of all”. In a globalised scenario, firms view with one another to capture the customers. Further, there are a number of branded products pouring in to the markets. In the globalised scenario there are many automobile manufactures offer cars with many brands. But knowing the customers’ preference is really a hard one as it is a qualitative phenomenon. The present author in this paper gives a customer preference towards Maruti Suzuki cars in Gobichettipalayam town, Erode District.