*Associate Professor, Department of Management and Commerce, Maulana Azad National Urdu University, Hyderabad, India
**Research Scholar, Telangana University, Nizamabad, India
Online published on 11 July, 2017.
Business has many forms and rural entrepreneurship is one of them. There is a surge to create an inclusive growth environment for the rural India where actually the fortune lies at the bottom of the pyramid. Rural entrepreneurship has marred the traditional myths and perceptions. Rural entrepreneurship can be referred as a risk-taking business opportunity being exploited to accomplish the economic objectives of rural areas. This research paper is conceptualized with the aim to understand what actually rural entrepreneurship is and what its significance in India is. The main focus in this paper is to highlight the case studies of successful entrepreneurs in India. The rural entrepreneurs discussed in these case studies are inspired from an ecosystem that has been mushroomed by various driving forces. Opportunities seems merrier in the rural sector of India because with rural entrepreneurship comes employment, development, sustainability and survival. But these could be achieved with strong zeal, determination to succeed, risk-taking attitude and willingness.
Entrepreneurship, rural entrepreneurship, case studies, rural economy, opportunities
