Asian Journal of Multidimensional Research (AJMR)
  • Year: 2015
  • Volume: 4
  • Issue: 11

Cyclical theory of retailing in India

  • Author:
  • C K Sameera
  • Total Page Count: 6
  • Page Number: 1 to 6

University of Calicut

Online published on 11 July, 2017.

Abstract

There are mainly three types of theories to explain the evolution of retailing. Environmental theory Cyclical theory and Conflict theories. The retail life cycle theory suggests that retail development passes through different stages. Here we would like to test the pattern of development of retailing conforms to cyclical theory in an emerging market like India. Retail developments takes place in different countries in tune with their stages of development as such the consumer characteristics, legal restrictions and technological developments are differed in emerging, mature and developing nations.

Keywords

Retail formats, Emerging country