Gold is nowadays becoming very important part of portfolio of investors in India. People are now aware with the returns and benefits gold is giving against other financial products on investment portfolio in India.
Although investors are allocating some of its portion of investment in Gold but there are still large no of people especially in semi urban area those who do not use gold as a mode of investment. This paper is an attempt to analyse the perception of the people regarding investment in Gold and analyzing their awareness level for investing in Gold.
Gold, Investment, Portfolio Analysis, Gold Bonds