Assistant Professor, Department of Commerce and Management, Kamla Lohtia S.D. College, Ludhiana, India
Online published on 11 July, 2017.
Digital media is one of the emerging trends all over the world. The level of acceptance differs according to level of development in the country. In dynamic changes of countries the buying attitudes are also shifting towards digital media. Internet is not remained a tool of use, rather it has become a habit now a days. Online purchasing is also one of the widely available options of internet. With increasing busy work schedules and earnings Indian consumers are showing deep tendency towards online buying. The shift in education level, more urbanization, influence of western culture, availability of banking services has given rise to online purchasing. But certainly there are fewer possibilities that everything goes good about one thing so as about online purchasing. This paper discuss about the present scene of online purchasing in India, unnoticed negative offering that comes along with online products and possible improvements in this area.
