Measureing brand loyalty

Branding is a strategic tool; it creates a favorable word of mouth and great publicity. An attempt is made in this paper to understand brand loyalty levels, customer association with the particular brand. Loyal customers are treated as good as brand ambassadors. Most of the international marketing scientist believe that Indian customer are greater loyal than their foreign counterparts. It is vital to companies to know the customer grievances as well as loyalty levels. The loyal customers bring Laura of new customers to the company. Brand loyalty measure gives a panoramic picture of repeat customers.