People have always done business with people they know, like, and trust. That's the essence of “relationship marketing.” But now, the popularity of online social networking has shifted our methods of connecting with consumers, stakeholders, and potential partners. And businesses that master both new and traditional ways of nurturing customer relationships are winning the largest slice of market share. Business is not only constrained to B2B or C2C aspect. The future of the business lies in people and the connection one can build up with them. People are connected by real things. Networking is always important when it is real and it is a useless distraction when it is false. The purpose of the paper is to find out the ways through which a loyal crowd of happy customers can be created by their engagement.
Social Media, Relationship Marketing, Customer Relationship Management
