Role of social media in business

Social media are computer based tools that allow people or companies to create, share, or exchange information, career interest, ideas, and pictures/videos in virtual communities and network. In today's era Social Media is the ‘best opportunities available’ to a brand for connecting with prospective consumers. Social media is the medium to socialize. With Social media marketing programs, business attracts the customers through internet. As the business growing, the role of social media is also going to vital. There are different types of social media i.e. Facebook, Twitter, Instagram, Youtube, LinkedIn, Google etc. help to marketing of products/services in national and international levels. Today is the age of modern technology, the most of the business make their dealing on internet. Now these social media play a role of middlemen for business and customers. There are number of business houses used social media websites and social networks to market a company's products and services. Social media marketing provides company a way to reach new customers and engage with existing customers.