Transforming healthcare through social media

Technology is the cornerstone of growth of not only of various businesses but also of service sector. Whether it means new tools for maximizing efficiency, new platforms for reaching out to potential customers or new resources for building professional networks; social media marketing is a boom for businesses of all nature. Healthcare is also one of those services which is leveraging upon social media. Healthcare organizations continue to navigate the transforming healthcare industry and identify new avenues to engage with consumers outside of the facility walls. In a fast-paced, information-dominated world, successfully interacting with consumers may seem like a daunting task. The key is to connect with consumers where they are and provide them with actionable health and wellness information they need to live a healthier life. Social media allows people to share information at a speed and distance never before possible. It presents a new opportunity to prevent, diagnose and treat diseases. The present paper focuses on howsocial media is being used by leading Indian Hospitals (Fortis, Apollo, Max, Escorts and Wockhardt).How does social media impact healthcare consumer behaviours?