*Assistant Professor, BNSM Girls College, Alamgir, Ludhiana, India
**Assistant Professor, BNSM Girls College, Alamgir, Ludhiana, India
Online published on 11 July, 2017.
Marketing is an important function of management. Production of goods and services has no meaning without marketing, because they will not be exchanged for money and money's worth. The concept of the marketing has become broader and has a wider scope with the passage of time.
Marketing, Business, Electronic Marketing
