Asian Journal of Multidimensional Research (AJMR)
  • Year: 2016
  • Volume: 5
  • Issue: 4

Relationships are the new currency

  • Author:
  • Ekta Batra
  • Total Page Count: 11
  • Page Number: 120 to 130

Assistant Professor, Devki Devi Jain Memorial College for Women, Ludhiana, India

Online published on 11 July, 2017.

Abstract

One thing we are so grateful for in our life is the relationships we have with everything, including people and most of all the one we have with ourselves. Relationships are the single most fundamental piece that is required for fulfilment both personally and professionally. The most successful coaches and entrepreneurs leverage their Relationship Currency to do more JV's, get more sales, do bigger deals, get more speaking gigs and give more to charity. Building solid relationships with customers and business partners is the most valuable currency for success. Now, more than ever, your relationships are extremely important. Relationships are not prisoners to economic influence, political changes, or global shifts. They are solely based off of your efforts, which is at least in your control. The relationships and tribe you create are gold or you can say Relationships are the New Currency. The Relationships can be increased by Social Media, Communications, Broadcasting and ROR i.e. Return on Relationship.

Keywords

Relationships, Behaviour, Currency, Business, Communications, Social Media, Return on Relationship, Broadcasting, Marketing, Brand Advocates