Facebook marketing-a subset of E-relationship marketing

Social Media, today, is among the ‘best opportunities available’ to a brand for connecting with prospective consumers. Social media is the medium to socialize and Facebook a part of this new media win the trust of consumers by connecting with them at a deeper level. Facebook marketing is the new mantra for several brands since last years. Until now the relationship between brands and consumers has been one way. The rules of marketing had to change, and the Facebook has proved a catalyst in bringing the changes forward and amplifying their scale. The new Facebook generation of relationship marketing responds to the additional challenges of digital media literacy, and in the right hands can trigger a rebuild of the entire marketing mix. Relationship marketing for the Facebook generation demands both thinking and acting differently to get a competitive advantage. Facebook marketing and the businesses that utilize it have become more sophisticated and one cannot afford to have no presence on the social channels if the competitor is making waves with its products and services. The explosion of Facebook marketing phenomenon is as mind boggling as that and the pace at which it is growing is maddening. Global companies have recognized Facebook marketing as a potential marketing platform, utilized them with innovations to power their advertising campaigns. This paper discusses about the concepts of social media, social media marketing, Facebook marketing, and relationship marketing and other aspects like Facebook marketing by objective; Facebook marketing for a competitive advantage; nitty-gritty need to know about Facebook marketing; growth of Facebook marketing in numbers; and why businesses need to consider Facebook marketing services.