Social media marketing and relationship marketing an evolution or revolution

Social media marketing is viable and important spaces for consumers and can also be important for organization for promotion of their brands. Social media is a media for social interaction as a superset beyond social communication. Today most of the people especially youngsters are hooked on to different social media for keeping in contact with their peers. These relations with consumers are made through the relationship marketing. Today, these relations are made through online and with the use of technology. The seeds of communication were sown during 550 BC when the regular postal system was established in Iran after that these media are continually evolved, as it started from printed message and now days all communications are done through electronically media such as facebook, twitter, Google+, blogs and various networking sites, and it continues to evolve. So, it has come a long way since the days of the telegraph and even the more recent days of Internet-relay chats (IRC), and it continues to evolve. All these new communication channels are the outgrowth of previous channels so social media is merely an evolutionary not a revolution. Through this paper an effort has made to study to evaluate whether SMM and RM is an evaluation or revaluation.