Social media as a tool of marketing

Today we are in 21st century and online social networking sites are becoming all the rage and have, finally, become an important part of our life. Today people do not find time to interact with each other but with the help of the social medium through networking sites, people which can stay apart can remain connected with each other. These sites not only help them in coming closer to each other but also have significant impact on their lives. Traditionally, the networking is more or less related with the business circles only but now, in present era, thee sites are more likely to influence the individual's private life. Social Networking uses the "wisdom of crowds" to connect information in collaborative manner. Many changes take place in people life. The changes may be in the field of education, entertainment, shopping, business, investment etc. one of the novel innovation in this field is online social networking services. The present study is conducted with the motive:

To study the opportunities and risks in companies using social networking in their marketing.

Overview of social media marketing in India

Success stories of face-book and twitter