Startup through social media: An oppurtunities and threats analysis

The emergence of social media such as Facebook, Twitter have changed the way human beings communicate and keep in touch with each other. Certain businesses are beginning to notice the potential for reaching out to their target audiences through this new medium and have already begun a series of advertising efforts in order to do so; however, the spend on this form of advertising is relatively minor compared to other efforts. The use of social media increased the opportunities for entrepreneurs search for information and resources but at the same time there are number of threats involved in using which could damage a new startup and existing business. As one is starting a new business, the major concern is with creating a product or service offering, finding first customers, building partnerships to help grow more quickly and ensuring one has enough money to sustain the company. The purpose of this study is to investigate the opportunities and threats from the social media marketing for start-up companies. The conclusion of the study is that the low/minor cost social media marketing can be harmful for the new startup's if proper attention is not taken in social media marketing. It means instead of number of opportunities of social media marketing there are many threats that can damage a company's image in the initial stage of business or in continuous stage of business.