Social media marketing-an endeavour for small business

In today‘s scenario role of social media marketing is increasing day by day. Social media marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as advertising. Social media allows customers and prospects to communicate directly to your brand representative or about your brand with their friends. Social Media Marketing is a tool for small businessmen to promote their business online at low marketing cost and fetch large customer base. This paper mainly highlights Social Media Marketing, Challenges, Social Media Marketing in India, key practices for promoting small business through Social Media Marketing.