Social media marketing & relationship marketing: A revolution or evolution

Marketing is the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioral change on a short-term or permanent basis. Social Media Marketing is the process of gaining website traffic or attention through social media sites. Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. The essence of relationship marketing is a personal or emotional connection to a brand. This connection is centered on trust that is created through the consistent delivery of a product or service that meets or exceeds customer expectations. For businesses in any industry, the key to success is knowing your audience. Social media makes this possible, and easier to accomplish than ever. Social media for business has allowed companies to increase brand awareness and reach of their brand at little to no cost. Networking can be a valuable way to exchange ideas with like-minded people to improve the way to do business. Using online networking sites can also be valuable to your business, often for the purpose of knowledge sharing and word-of-mouth referrals.