Social media marketing

A new industrial revolution is in making, similar to the one that took place at the turn of the 19th century. Many economist, management experts and organization theorists agree that the world is leaving the (old) industrial age and entering a new age, the “Third wave”. It is being increasingly referred to as the “information age”. Information technology has transformed the way people work. Social media are computer-mediated tools that allow people or companies to create, share or exchange information, cover interests, ideas and picture/videos in virtual communities and networks. Social media is defined as “a group of internet based application that build on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of user generated content. Furthermore, social media depend on mobile and web based technologies to create highly interactive platforms through which individuals and committees share, co-create, discuss and modify user generated content. In feb. 2016, ebizMBA ranked the top ten most popular social sites by estimated unique monthly visitors.